Pink Week: Bringing Positive Vibes Only to life

From 8–14 June, Sport Bay of Plenty and our Positive Vibes Only (Me pai te wairua) partners are inviting clubs, teams, whānau, officials, volunteers and supporters to get behind a shared message: let’s make sport a place where respect, encouragement and great sideline behaviour are the norm.

Pink Week aims to build on the Positive Vibes Only (PVO) campaign focussed on shaping hākinakina (sporting) environments where positive behaviour is visible, expected and normalised for everyone involved in the game.

Pink Week is a chance to pause, reset and commit to the behaviours that make sport enjoyable, safe and welcoming. At its core, PVO is built on respect, positivity and shared responsibility — and Pink Week makes those values visible across our sporting spaces and hapori (communities).

We need your support

Pink Week is a chance to pause, reset and commit to the behaviours that make sport enjoyable, safe and welcoming. At its core, PVO is built on respect, positivity and shared responsibility — and Pink Week makes those values visible across our sporting spaces and hapori (communities).

Whether you’re coaching, officiating, supporting from the sideline, or volunteering behind the scenes, your behaviour helps shape the environment. Pink Week is an invitation to actively support positive interactions, show respect for officials, and help create sporting spaces where people want to be — where strong wairua is felt by all.

Help bring the vibe

Positive Vibes Only (Me pai te wairua) isn’t something one organisation can deliver on its own. The success of Pink Week — and PVO more broadly — relies on everyone playing their part (nā tātou katoa te mahi).

Bringing Positive Vibes Only (Me pai te wairua) to life doesn’t require big gestures — it’s about small, consistent actions from all of us. During Pink Week, you can help set the tone by:

• Cheering effort, not just results – recognise teamwork, persistence and improvement
• Supporting officials – respect decisions and model calm, positive behaviour
• Using positive language (reo pai) – on sidelines, in coaching moments, and online
• Wearing or sharing pink where you can – stickers, tattoos, vests or signs all help signal the message
• Calling out the good – acknowledge and reinforce positive behaviour when you see it (whakamana i te pai)
• Every positive interaction helps shape the environment.

When positivity is visible, it becomes the norm (ka noho hei tikanga).

What to expect

Throughout the week, clubs and venues across the Bay of Plenty will bring PVO to life in ways that suit their sport and setting through:

• Pink signage, vests, and stickers
• Visible Positive Vibes messages at venues
• Fun challenges or friendly competitions celebrating positive behaviour
• Moments that acknowledge and support officials (manaaki i ngā kaiwhakawā)
• Social media posts highlighting what positive sport looks like

One message, one region (Kotahi te karere, kotahi te rohe)

Pink Week is about sending a clear, consistent message across all sports and spaces in our region:

• Positive behaviour matters. Respect matters. Community (hapori) matters.
• With your support, we can turn Positive Vibes Only (Me pai te wairua) from a campaign into a culture (ahurea) — across the Bay of Plenty.

He waka eke noa