Sideline Champs - NZ Herald
Monday, June 10, 2013
When we launched our Sideline Champs campaign six weeks ago we did not expect instant success. It takes time and the concerted efforts of many to change an attitude.
Yesterday, New Zealand Rugby weighed in with its own campaign, Applaud, aimed at parents and supporters of school and club teams.
It will take time but the task is by no means daunting. When a critical mass of parents decide to "cheer loud, cheer fair and cheer proud" they may be surprised at their power.
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